Where revenue teams run, agentically
item is the AI-native replacement for your legacy CRM. Your team and agents work from the same customer data and business context, with the tools to put it to work.
Tomorrow’s top companies will run agentically.
Their edge will come from agents that know the business and turn that context into action.
Build that advantage into your business with item.
Write the brief. Put an agent to work
Give your team an agentic edge
Agents research accounts, enrich records, and draft follow-ups from your company’s context. Put them to work on the processes your team knows best.
The best teams are building
agentic companies Build yours on item
Put Item to work in a conversation
Find the deals that need your next move.
Full-featured and proud of it
The data, workflows, and agents to run your revenue operations. Built into one CRM.
Company Brain
Bring customer information, company knowledge, and connected tools into one shared brain. Give your team and agents the context to do the work.
Smart Tasks
Give agents research, reminders, and processes to run. Schedule the work and pause for approvals or input when it is needed.
AI Assistant
Put item to work in a conversation. Research an account, update a record, analyze your pipeline, or build a skill using plain English.
AI Agents + Skills
Turn your team’s processes into reusable agent skills. Give them the context and tools to act, with people involved where the work needs judgment.
Third-Party Integrations
Connect the tools your business runs on. Bring their context into item and give agents more places to get work done.
Sequences
Run email and LinkedIn outreach from your CRM. Agents use customer context to personalize messages and choose when to reach out.
Forms
Bring new information straight into item with customizable forms. Make each response part of your customer context.
Market Mapping & Lead Discovery
Map your market and find the accounts that fit. Score opportunities, track buying signals, and give your team a reason to reach out.
Custom Data Fields
Capture what matters to your business with custom fields, from text and selections to values completed by AI.
Saved Views & Filters
Build the view each team needs. Filter shared data into lists, tables, and boards you can return to every day.
Calendar & Email Integration
Bring email and calendar activity into the customer record automatically. Keep your team and agents working from the latest interactions.
Custom Data Objects
Model the relationships and processes your business runs on. Give your team and agents a structure that fits the work.
Performance Tracking
See how prospects engage with email, LinkedIn, and your website. Use those signals to understand what is working across your funnel.
Agent Performance & Run History
See the context, tools, actions, and outcomes behind each agent run. Review the work and build on what you learn.
Notes & Documents
Keep notes, documents, and links with the customer record. Carry what your team learns into the next conversation.
Activity Timeline
Bring customer interactions and team activity from your connected tools into one timeline. Give people and agents the history behind the next move.
Developer API
Connect item to your product and internal systems. Build on the same customer context your team and agents use.
MCP
Connect ChatGPT, Codex, Claude, and your own agents to item. Give them access to your company context and the tools to act on it.
Contact & Company Enrichment
Add contact details, roles, and company information to your records. Give your team and agents a richer picture of the account.
Role-Based Access
Set what each person and agent can see and do across your data, connected tools, and actions.
Tasks
Keep the next steps connected to the account. Assign work, set due dates, and track progress across your team.
Smart Lists
Build dynamic lists of people, companies, or custom objects. Give agents a set of accounts to monitor, update, and act on.
Reporting & Analysis
Ask item to analyze your customer data, answer questions, and build reports from your company’s context.
Join the top teamsalready running agentically
We build and deploy item with you. Our team helps you migrate from HubSpot or Salesforce, connect your tools, and put custom agents to work in your business.
The tools you used to pay for separately,now inside your CRM
Find your next best accounts
Build your target market, find the accounts that fit, and use buying signals to focus your team and agents on the right opportunities.
One company brain. For your team and agents
Give every team and agent the context to do their best work. Sales, customer success, and operations share the customer story, with access set for each person, agent, and connection.
They made the switch,here's what happened next
Item’s my closest coworker.
Our single source of truth for customers, with visibility across PostHog and Stripe, and accessible through our own agent.
With item, we’ve been able to maintain that level of precision, human touch, and connection with our existing clients at scale.
The experience switching from Hubspot to item was the easiest CRM transition I’ve ever experienced, the support that they provide is unmatched
Testimonial view 1 of 4
A brain for your companyAgents that put it to work
item brings your customer information, company knowledge, and connected tools into one shared brain. Your team and agents use that context to build relationships, run processes, and grow the business.
Every connection adds context
Connect the tools your business runs on. Emails, tickets, invoices, and product activity become part of the context your agents work from.
Every record, kept current
As new information comes in, item cleans, matches, and enriches it into customer profiles. Your team and agents build on the same record as the relationship grows.
Agents that know the business
Give agents your processes and instructions, then put them to work on your accounts: research the company, qualify the lead, prepare the follow-up.
Connect your business.Give agents more to work with
Connect the tools your business runs on, and give agents more context to work with. Choose from 100+ integrations, with MCP support for custom connections.
Run agentically
Give your team and agents a shared brain for the business. Replace your legacy CRM with item, and build your next advantage together.
